HEALTYBR

The U.S. Conference of Mayors launched The Mayors' Healthy Cities Initiative in response to America's growing obesity problem and its relationship to chronic diseases which may be prevented or lessened through regular exercise and healthy eating. I was eager for Baton Rouge to participate in this effort by promoting both the benefits of a healthy lifestyle and the helpful resources available to you in our community.

On this website, you will find information, links and events coordinated and planned by our city's leading advocates of health, nutrition and fitness who are working with me to make Baton Rouge a healthier community.

I hope you will take a minute to learn more about how you and your family can easily lead a more healthy lifestyle and enjoy good health throughout your lives. Watch for the Healthy BR seal in our community for information, programs and activities aimed at making Baton Rouge a healthy city.

Wishing you good health,
Mayor-President Melvin L. "Kip" Holden


Our Program
The Mayor’s Healthy City Initiative along with www.healthybr.com will connect, collaborate, and coordinate the healthy resources available in our Baton Rouge community. The initial committee met simply to discuss Mayor “Kip” Holden’s vision for a healthier Baton Rouge. With each meeting, our group continued to grow larger and larger and we soon discovered that there was no need to recreate anything because Baton Rouge has it all! From walking trails and parks to scheduled races and community events to health education and school programs, Baton Rouge has numerous resources related to healthy eating and active living. It was easy to form our mission statement as we simply wanted to provide the community with this already existing and exciting information.

Our Mission
The Mayor’s Healthy City Initiative identifies and coordinates efforts aimed at healthy eating and an active lifestyle into a unifying community commitment to better health.

Our Goals

• To raise awareness within the community of the problem and the services available.
• To motivate community members to make healthy choices and to join the movement to make Baton Rouge a healthier community.
• To increase the number of visitors to health-related resources on any city web site.
• To increase media outreach through community events and Healthybr.com
• To increase awareness of HealthyBR.com and the partnering organizations.
• To increase utilization of available resources to promote healthy eating and active living in Baton Rouge.

Most importantly, this Initiative is to better the health of our community. Let’s eat right and activate life!